skills

We Analyzed 22,661 Marketing Job Postings. Here Are the Skills That Set Them Apart.

Key result: Most named role-defining skill: Digital Marketing

n = 22,661 active marketing postings · Published 2026-07-13 · Updated 2026-08-24

Most “top skills” lists are opinion. This one is data. We took 22,661 active marketing postings from a corpus of 288,571 jobs and ranked skills by how much more often they appear in marketing roles than across the market as a whole. The result is a list of 30 skills that actually define marketing work — not the generic “communication” and “teamwork” that show up everywhere.

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22,661

Marketing postings analyzed

Active listings in the corpus

Digital Marketing

Most named role-defining skill

Named in 15.9% of postings, 10.4x the market rate

Ahrefs

Most distinctive skill

12.7x more common here than market-wide

Role-defining skills identified

Skills over-represented vs. the broader market

Skills by Demand

Digital Marketing

15.9%

SEO

12.6%

TikTok

8.9%

Paid Media

8.3%

Performance Marketing

8.3%

Google Ads

6.9%

Marketing Automation

6.7%

Google Analytics

6.3%

Growth Marketing

5.8%

Content Strategy

4.8%

Email Marketing

4.6%

Content Marketing

4.4%

Copywriting

GA4

3.4%

Campaign Management

3.3%

Influencer Marketing

2.9%

PPC

2.3%

Marketo

2.2%

Semrush

Social Media Marketing

Audience Targeting

1.8%

Ahrefs

1.6%

Paid Advertising

1.6%

Content Calendar

1.6%

Google Search Console

1.5%

Account-Based Marketing

1.3%

Conversion Optimization

1.3%

Looker Studio

1.2%

Linkedin Ads

1.1%

Media Planning

1.1%

Percentage of listings in this category whose posting text names each skill.

How we built this list

We counted how often each skill appears in marketing postings, then compared that to how often it appears across all 288,571 jobs in the corpus. Skills that show up everywhere — communication, teamwork, benefits — were filtered out because they describe no role in particular. What remains are the skills genuinely characteristic of marketing work. Each is shown with its ‘market multiple’: how many times more common it is here than in the market at large.

The skills that define the role

The most role-defining skills are Digital Marketing (15.9%), SEO (12.6%), TikTok (8.9%), Paid Media (8.3%), Performance Marketing (8.3%), Google Ads (6.9%). Digital Marketing is named most often (15.9% of postings), while Ahrefs is the most distinctive signal, 12.7x more common in marketing postings than market-wide. Shares count postings whose text names the skill, using only skill tags read from the posting body or title; tags produced by alias expansion or inference are excluded (see aggregate.py, QUERY_VERSION 2). If your resume targets these roles, these are the terms that separate a matching profile from a generic one.

Who is hiring

The most active employers for marketing roles in the corpus include Google, Amazon, Databricks, JPMorgan Chase, Mineralys Therapeutics. Company mix shifts as the corpus refreshes; these reflect the current snapshot of 22,661 active postings.

What this means for your resume

Generic skill bullets get filtered out — by ATS and by recruiters — precisely because they appear on every resume. The skills above are the ones that mark you as a real marketing candidate. Feature the ones you genuinely have, in context, rather than padding with terms that describe no role.

Frequently asked questions

What are the most in-demand skills for marketing roles in 2026?

Across 22,661 marketing postings, the most named role-defining skills are Digital Marketing (15.9% of postings), SEO (12.6%) and TikTok (8.9%). Shares count postings whose text names the skill, using only skill tags read from the posting body or title; tags produced by alias expansion or inference are excluded (see aggregate.py, QUERY_VERSION 2).

How is this different from other 'top skills' lists?

It is built from 22,661 real job postings, not opinion. We rank by distinctiveness — a skill has to appear far more often in marketing roles than in the market as a whole to make the list — which filters out generic terms that appear on nearly every posting.

Which companies hire the most for marketing roles?

In the current corpus snapshot, the most active employers include Google, Amazon, Databricks, JPMorgan Chase, Mineralys Therapeutics. This shifts as new postings are ingested.

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Guides

Dataset & citation

Dataset: 288,571+ active job postings
Sample: n = 22,661 active marketing postings
Published: 2026-07-13
Last verified: 2026-08-24
Methodology: How we measure
License: Free to cite with attribution

Suggested citation

SeekerScore. "Marketing Job Skills: What 22,661 Postings Actually Name (2026 Data)." Analysis of 22,661 active marketing postings, 2026-08-24. https://www.seekerscore.com/insights/marketing-skills-2026

Data derived from Seeker's job corpus of 288,571+ listings across multiple sources. Updated 2026-08-24. Individual results vary based on resume content, target market, and role specifics.