Mobile User Acquisition Manager

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.

Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Summary: Topps Digital, a division of Fanatics Collectibles, is seeking a hands-on Mobile User Acquisition Manager to own end-to-end acquisition campaigns across our portfolio of mobile apps. You'll manage paid media, optimize performance across multiple channels, collaborate on creative strategy, and leverage attribution data to acquire high-quality users while improving ROAS, retention, and long-term growth.

This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google Ads (App Campaigns/UAC), Meta/Instagram, 3rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to acquire high-quality users who are likely to engage and monetize within Topps Digital’s suite of digital collectible apps (8 total apps - https://play.toppsapps.com). This is an individual contributor role with significant ownership over acquisition strategy, campaign execution, optimization, partner management, and creative testing across multiple mobile apps.

This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com).

What you will be doing...

• Research and recommend 3rd party ad networks to test
• Onboard & integrate new ad partners with our attribution platform (Singular)
• Supply networks with assets, creative refreshes, tracking links, etc.
• Monitor campaign performance and recommend optimizing solutions
• Manage budgets and allocate accordingly to strive for optimal ROI

• Google AdWords campaigns, App Store Search Ads, etc.
• Research and test interest groups to find new pockets of users

• Partner with attribution platform representatives to maximize platform capabilities and campaign performance
• Partner with designers and content producers to develop, test, and optimize creative concepts using campaign performance insights
• Storyboard and project manage video ad creation and production
• Create campaign performance reports & effectively summarize for department review
• Create easily digestible UA reports to present to internal stakeholders
• Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
• Support experiential marketing events that drive app acquisition and user growth.

What you will bring...

• Experience with mobile apps, gaming, or other consumer mobile products is strongly preferred.

• Upyield, Zoomd, TVScientific, Klay Media, etc.

• such as installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.

• MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.

• All Star Weekends, Comic Cons, Fanatics Fest, etc.

• Ability to thrive in a fast-paced, data-driven environment
• Passionate collector or in-depth knowledge of collectibles ecosystem

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$96,250—$120,000 USD

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